DEGREAT MICHAEL

B2B SaaS SEO Specialist & Founder of SEO Content Guy

I help businesses turn search demand into qualified organic traffic and growth through SEO strategy, content, technical SEO, internal linking, and AEO/GEO.

Open to remote SEO opportunities | B2B SaaS · SEO Strategy · Technical SEO · Content · AEO/GEO

Founder of SEO Content Guy, where I publish and test practical SEO strategies for B2B SaaS, EdTech, and professional services.

About Degreat Michael

My journey into SEO started with content writing.

I had been writing content for businesses when I realized that good writing alone was not enough to consistently get content discovered. Understanding how search engines work, what people search for, and why some pages perform better than others was becoming just as important.

So I decided to learn SEO by putting it into practice.

I launched my own blog, researched keywords, created and optimized content, and started studying what happened when those pages appeared in search. Some of my content eventually reached Google’s first page, giving me practical experience that went beyond simply reading about SEO.

Those early results helped me land my first SEO-related Upwork project. From there, SEO became a much bigger part of my career.

Today, I have 4+ years of experience across SEO content, keyword research, competitor analysis, on-page SEO, technical SEO, and content strategy.

I’ve worked independently with businesses and also worked within an SEO agency environment, supporting SEO campaigns across different industries.

I now run SEO Content Guy, where I focus primarily on SEO for SaaS, EdTech, and professional services.

How I Got Into SEO

I didn’t begin my career as a technical SEO specialist.

I started as a content writer.

That experience taught me how to research topics, understand audiences, explain ideas clearly, and create useful content. But it also exposed a problem: great content doesn’t help much if the right people never find it.

That led me deeper into SEO.

Rather than learning SEO only from theory, I started experimenting with my own websites and content. I researched search terms, studied search results, optimized pages, and watched how those changes affected organic visibility.

Over time, I moved from simply writing content to thinking about the entire search process:

What are people searching for?
Why are they searching for it?
What type of result are they expecting?
What should a page do once they arrive?

That shift from content creation to search strategy has shaped how I approach SEO today.

Areas I Specialize In

SaaS SEO

SEO strategies for SaaS companies, including keyword research, content strategy, product-led SEO, technical SEO, and organic acquisition.

Keyword Research & Content Strategy

Finding search opportunities, understanding search intent, clustering keywords, and turning research into focused content plans.

Technical SEO

Crawling, indexing, canonicalization, sitemaps, robots.txt, internal linking, structured data, JavaScript SEO, and page performance.

SEO Content

Creating content around the questions, problems, and decisions that matter to a business’s target audience.

My Approach to SEO

I approach SEO from both the search engine and business perspective.

That means looking beyond whether a page ranks and asking what happens after someone finds it.

I look at search intent, the buyer’s stage, the type of page that should rank, the information the searcher needs, and how that page contributes to the wider customer journey.

My goal is to create search strategies that connect visibility with meaningful business outcomes.

My SEO Experience

Jan 2026 – Present

SEO Content Creator & Strategist — SEO Content Guy

Building a personal SEO brand across SaaS content, TikTok, and YouTube.

Jan 2026 – Jun 2026

SEO Specialist — Wendy Love Media

Managed multi-client SEO accounts, contributing to strategy, execution, analysis, and client communication.

Jan 2025 – Sep 2025

SEO Researcher & Analyst — Pitch Labs

Guided editorial strategy through keyword research and performance analysis.

Feb 2024 – Sep 2025

Article Writer — Pitch Labs

Wrote intent-driven articles, achieving first-page rankings for competitive keywords.

Mar 2023 – Apr 2024

SEO Content Writer — Insight.ng

Produced E-E-A-T-aligned content; named Writer of the Month, June 2023.

Feb 2022 – 2024

SEO Content Writer & Chief Editor — Greatcrackers.com

Led content strategy and on-page SEO execution across the site.

Featured Case Study

LIVE SEO PROJECT

SaaS SEO Pricing: From Search Question to Search Visibility

A live SEO project I own and manage, showing how I turned a search question into a broader search visibility opportunity.

Project: SEO Content Guy
Role: SEO Strategist & Executor
Focus: Keyword Research · Content Strategy · Internal Linking · Organic Search · AI Search

THE QUESTION

What were SaaS teams actually searching for?

THE APPROACH

I didn't want to publish disconnected blog posts.

I turned these core questions into a broader content strategy, organizing related topics into pillar-and-cluster structures.

For SaaS SEO pricing, I created content around related searches such as SaaS SEO agency pricing and SaaS SEO budgets, while using internal links to connect relevant content across the site.

THE PROBLEM

Ranking for one keyword wasn't enough.

The goal wasn’t simply to rank for one keyword.

I wanted to know whether the content could gain visibility across the broader set of searches surrounding SaaS SEO pricing.

So instead of judging the page by a single ranking, I monitored the queries Google was actually associating with it.

THE DATA

So I looked at what Google was actually showing.

Google Search Console started showing impressions for a range of SaaS pricing-related searches.

Google Search Console revealed search visibility beyond the original question I had targeted.

THE DISCOVERY

The page started appearing across the search landscape.

#1 organic result

“SaaS SEO agency pricing: What It Costs and What You Get”

#5 organic result

“SaaS SEO agency pricing”

Google AI Overview

The page was also surfaced as a cited source in Google’s AI Overview for a SaaS SEO pricing-related search.

THE RESULT

One search question became a broader visibility opportunity.

What started as one question about SaaS SEO costs became a broader search visibility opportunity.

The project demonstrated the value of looking beyond individual keywords and building content around the questions, relationships, and search intent behind them.

My approach:

Search questions → Topic architecture → Content → Internal linking → Search data → Refinement

SEO Content Guy is my live testing ground for this process. I use it to research, implement, measure, and refine SEO strategies in a real search environment.

SELECTED SEO WORK

Case study #1: Resolving Keyword Cannibalization for “SaaS Technical SEO”

How I identified two pages competing for the same search query, investigated the overlap, and clarified their topical roles.

SITUATION

Two pages were appearing for the same search

Three months of Google Search Console data showed that both the Technical SEO for SaaS page and the broader SEO for SaaS page were receiving impressions for “SaaS technical SEO.”

1,222

Technical SEO for SaaS

312

SEO for SaaS

THE PROBLEM

The wrong page was sharing the visibility.

The Technical SEO for SaaS page was the page I intended to rank for the query, but Google was also surfacing the broader SEO for SaaS page.

Technical SEO for SaaS → intended page

SEO for SaaS → broader page

THE INVESTIGATION

I compared the signals Google could use to understand each page.

01
H1

02
Metadata

03
Structured data

04
Content structure

05
Topical context

THE CHANGE

I clarified what each page was meant to cover.

I made targeted contextual and structural updates to both pages to strengthen their topical distinction and make their relationship clearer.

SEO for SaaS

Broader SaaS SEO topic

Technical SEO for SaaS

Technical SEO specifically for SaaS

THE RESULT

One page became the clear destination for the target query.

After the updates, Google Search Console showed the Technical SEO for SaaS page becoming the page associated with impressions for “SaaS technical SEO,” rather than both pages competing for that visibility.

Case study #2: Improving Search Visibility for a SaaS SEO Pricing Page

On-page SEO · Search intent · Internal linking · Google Search Console

THE SITUATION

What was I trying to rank for?

I was building SEO Content Guy around the questions SaaS teams actually search for. One of those questions was simple: How much does SaaS SEO cost?

ORIGINAL TITLE

Cost of SaaS SEO Services: What You Should Actually Expect to Pay in 2026

THE CHANGE

I made the page’s search focus clearer.

BEFORE

“Cost of SaaS SEO Services: What You Should Actually Expect to Pay in 2026”

AFTER

Updated August 5, 2026 · 12:53 PM

“SaaS SEO Pricing 2026: Costs & What’s Included”

What else changed?

TITLE

Clarified the primary search topic

CONTEXT

Strengthened topical relevance

INTERNAL LINKS

Added contextual internal links

THE DATA

What happened in search?

I used Google Search Console to compare the page’s visibility across related SaaS SEO pricing queries.

Query

SaaS SEO cost

40 impressions
Pos. 37.88

Latest

120 impressions
Pos. 6.87

Movement

↑ 31 positions

SaaS SEO budgets

24 impressions
Pos. 26.33

115 impressions
Pos. 13.30

↑ 13 positions

SaaS SEO agency pricing

8 impressions
Pos. 15.62

52 impressions
Pos. 8.44

↑ 7 positions

SaaS SEO agency pricing: What It Costs and What You Get

12 impressions
Pos. 3.67

151 impressions
Pos. 3.9

↓ 2 positions

The clearest movement came from “SaaS SEO cost.”

The page moved from an average position of 37.88 to 6.87, while impressions increased from 40 to 120.

It also generated 2 clicks for that query in the latest period.

37.88 → 6.87

Average position

40 → 120

Impressions

Google Search Console data showing the page’s search visibility.

WHAT I LEARNED

A page doesn’t always need more content. Sometimes it needs a clearer purpose.

The important part wasn’t simply adding more content. I first looked at whether the page clearly communicated the search intent it was designed to satisfy.

SEO TAKEAWAY

Does the page clearly communicate its search intent?

When I optimize an existing page, I don’t automatically start by adding more words. I first look at what the page is supposed to rank for, how clearly that purpose is communicated, and whether the surrounding content and internal links support it.