How to Target PLG Keywords for Self-Serve SaaS Buyers
Buyers in a traditional B2B sales motion talk to a rep before they ever touch the…
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How to Research Keywords for a Multi-Product SaaS Platform
Imagine a company that started with one product but now offers five. Each product has its…
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How to Research Use-Case and Persona Keywords in SaaS
Imagine both a marketing manager and a finance director searching for “project management software.” The reality…
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How to Use Jobs-to-Be-Done for SaaS Keyword Research
A buyer does not search for “CRM software” because they want a CRM. They search because…
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How to Target “Vs” Comparison Keywords in SaaS
Buyers who have narrowed their options to two tools but haven’t made a final decision search…
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How to Target “Alternative” Keywords in SaaS
Imagine a SaaS buyer searching Google for “[Competitor] alternatives.” They may do this after a competitor…
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How to Target Feature Page Keywords in SaaS
Buyers who search for feature pages already know your product category and what they need. They…
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How to Target TOFU and MOFU Keywords in SaaS
Where do most B2B SaaS buying journeys begin? The answer is not on your pricing page…
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How to Target Enterprise Keywords in B2B SaaS
Are you attracting enterprise buyers—or just driving more traffic? That’s a question every SaaS company targeting…
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How to Prioritize SaaS Keywords With ICE and RICE Scoring
Your keyword list might include 300 entries, but chances are your team can only publish about…