13 Types of SaaS Keywords (and the Page Each One Should Own)
If you ask five SaaS marketers what a “good keyword” looks like, you’ll get five different…
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How to Forecast SaaS Keyword Traffic and Business Impact
Suppose your team is about to spend three weeks creating a page for a single keyword….
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How to Turn SaaS Keyword Research Into Content Briefs
Imagine your team just finished weeks of keyword research. And now, you have a spreadsheet full…
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How to Target PLG Keywords for Self-Serve SaaS Buyers
Buyers in a traditional B2B sales motion talk to a rep before they ever touch the…
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How to Research Keywords for a Multi-Product SaaS Platform
Imagine a company that started with one product but now offers five. Each product has its…
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How to Research Use-Case and Persona Keywords in SaaS
Imagine both a marketing manager and a finance director searching for “project management software.” The reality…
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How to Use Jobs-to-Be-Done for SaaS Keyword Research
A buyer does not search for “CRM software” because they want a CRM. They search because…
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How to Target “Vs” Comparison Keywords in SaaS
Buyers who have narrowed their options to two tools but haven’t made a final decision search…
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How to Target “Alternative” Keywords in SaaS
Imagine a SaaS buyer searching Google for “[Competitor] alternatives.” They may do this after a competitor…
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How to Target Feature Page Keywords in SaaS
Buyers who search for feature pages already know your product category and what they need. They…